















Director of Performance Creative (Laura Geller, Julep, Cover FX, Bliss)

CMO, Omnilux LED

8-figure eCom founder
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PawLab, Founder & CEO

The first step in our process is conducting foundational research to understand which levers need to be pulled in our first round of testing
The second step is transforming our hypotheses into creative angles. Each angle will have its unique framework/script.

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Third step - sharing shot lists with our actors, collecting the footage and turning those raw assets into high-converting ads.
Once assets are approved, they’re shared with the media buying team and deployed in the ad accounts


After the each creative test has ended, our creative strategists dive into the data immediately. Based on the data collected, we issue a new hypothesis and build the roadmap for the next batch of ads and iterations.
The final step is simply repeating the entire process - we iterate relentlessly until our tests blossom into winning ads.
